About We Run

Get to know who we are, where we started, and why your running journey matters to us.

about we run

Who Are We Run?

We Run is a running coaching company dedicated to helping everyday runners improve with professional coaching.

Our team of over 300 expert running coaches spans the whole of the UK. No generic personal trainers, just specialists with running-specific qualifications.

Since 2014, we’ve helped tens of thousands of runners hit their goals, avoid injury, and run their best.

Tracking Our Progress

Like every great run, our journey has been built one step at a time. These are the moments that have defined our progress so far.

April 2014
At The Starting Line
about we run - founder john white

We Run was founded in 2014 by John White - a passionate recreational runner and NHS nurse - after experiencing firsthand the benefits of working with a running coach. The goal was simple: to make professional running coaching accessible to everyday runners.

March 2015
Kicking Off 1:1 Coaching
first in-person coaching session

We started with group coaching, but our first 1:1 session took place in Richmond Park, London in March 2015. Tailoring every part of the training to each runner’s goals and needs, 1:1 coaching quickly became our most popular service.

June 2015
Lacing Up with Our First Charity Partner

We were thrilled to become the official training partner for Race for Life in June 2015, leading group sessions for their running fundraisers in London parks. This marked the start of our work supporting fundraisers for some of the UK’s biggest and most influential charities.

2017
Picking Up the Pace – Growing Our Team
about we run - map of coaches

Driven by great feedback from our early clients, we set to work expanding our coaching team across the UK, adding experienced and passionate coaches to help everyday runners reach their goals.

June 2018
A New Route - Our Virtual Running Club
about we run - our virtual running club

Eager to support more runners, we launched our Virtual Running Club in 2018 - a welcoming online community packed with resources on our app, designed to bring runners of all abilities together.

March 2023
10,000 Happy Runners and Counting

We were proud to welcome our 10,000th runner in March 2023, all whilst maintaining an average 4.9-star rating across our review platforms.

December 2024
Refreshed and Ready to Run
new website appearance

In December 2024 we undertook a full rebrand and launched a new website to enhance our customers' experience and clearly showcase who we are and what we do.

Today
The Next Step is Yours
about we run - coach smiling

We’ve come a long way, but the journey doesn’t end here. Whether you're just starting out or chasing a new personal best, we’re here to help you reach your goals. Take that first step and get in touch today.

What Our Runners Say

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Personalised Running Coaching for Every Runner

Our coaches support every aspect of your running journey - from personalised training plans to technique analysis and nutrition advice.

1-2-1 Running Coaching

Get personalised guidance from an expert running coach and ongoing support throughout your training.

Running Technique Assessment

In this 90-minute session, your coach will provide a detailed head-to-toe analysis to help you improve your technique.

Bespoke Running Plan

Start your training off with a personalised running plan designed to meet your goals, around your schedule.

Online Running Coaching

Find an online running coach to guide you wherever you are in the world with remote coaching sessions.

Virtual Running Club

Join our online run club and get access to our library of training resources and members community.

Running Nutrition & Coaching

Reach your peak performance with running coaching that covers both your training and your nutrition.

Running Nutrition Analysis

Set your training up for success with an in-depth nutrition assessment to fuel your workouts and aid recovery.

Specialist Running Coaching for Groups and Organisations

We’re a trusted training provider for many of the UK’s largest charities. If you’re looking for a running coach to support you with a charity fundraiser or corporate event, we have an expert in your local area on hand to help.

Ready to Begin Your Training?

Since 2014, our expert running coaches have helped over 10,000 runners reach their goals – and we’re ready to help you do the same.